Toyota Hilux Ranks Among Top Selling Cars in Pakistan in June: During a prolonged economic downturn and severe import restrictions, Pakistan’s automobile sector has seen a significant contraction. In June 2023, members of the Pakistan Automotive Manufacturers Association (PAMA) sold only 6,034 vehicles. Although this depicts a 10% uptick from the preceding month, it also underscores a dramatic 79% plunge from the same period last year.
Against this backdrop, the high-end Toyota Hilux pickup truck has surprisingly carved out its niche, gaining popularity among Pakistani consumers. Despite its steep starting price of over Rs. 10 million, 573 units of the Hilux were sold in June 2023 alone. This robust performance placed the Hilux as the third highest-selling vehicle in the country, maintaining its position for the second consecutive month.
The impressive sales figures of the Toyota Hilux, a luxury vehicle, reveal that it continues to command strong demand even amid challenging economic circumstances in Pakistan.